At this time of year of resolutions and bright shiny possibilities, it’s easy to overload ourselves with new goals, diet or exercise regimes and grand business ideas.
If you work in the creative industries, this time of year is also traditionally quieter. So you might be using the lull to launch into frenzied marketing mode.
But before you do… make sure you know where you’re headed.
When you know exactly what you want to achieve with your marketing it’s going to be way more valuable for your customers and far more likely to help you smash your 2018 goals.
One of our secret weapons for this is the Inkspiller Content Calendar. So many people found it useful for the past few years that we’ve made the new 2018 version publicly available again:
——> GRAB THE CONTENT CALENDAR HERE <——
Content strategy starts with asking the right questions
Before you start developing your content marketing strategy, make sure you’ve asked the right questions:
What is our message? What does our business stand for? How can we best get this across?
What offerings do we want to promote and sell with our content marketing this year?
Who are we talking to? What questions do they have? What content will they find valuable?
Why are we creating this content? Do we want to grow our audience or convert the audience we already have into customers?
Do we have seasonal events or campaigns that we need to plan content for?
When you know what you need to communicate, who you’re talking to and why you’re doing it, then all you need is inspiration by way of themes and hooks to hang your content marketing on.
You’ll find daily, weekly and seasonal prompts in the calendar that will help spark timely ideas. Use these to brainstorm ideas for your key topics and audiences every month.
You can also allocate tasks to team members and track the results of each piece of content. Essential for staying focused.
And if you want to make it completely painless? We’ll even do it all for you.
That way you’ll have a whole lot more time in your life for the new adventures and opportunities that life is waiting to throw at you.
Wishing you major success and momentum this year,