Inkovations: Brand Archetypes

The Perspective FM team

Podcast: How To Differentiate Your Design Agency With Perspective.fm

Click play above and have a listen as Jon Darke and I talk about how to differentiate your design agency on the Perspective.fm podcast.

Or, read on for a transcript of our conversation, in which we...

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Brand personality archetypes

What If You Haven’t Found Your Brand Archetype Yet? The Final Part Of Our Series

(This is the last installment of our brand archetypes series. Skip to the end to refresh your memory on all twelve archetypes)

Over the last few weeks we’ve been digging into the twelve core archetypes and sharing stories from the brands...

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Go Boldly and Evoke The Explorer Brand Archetype

(Haven’t read our introduction to the 12 core brand archetypes yet? check it out here)

I don’t necessarily want to tell you this, but I will. My name is Alice and I am a Trekkie.

Yes,...

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Don't Worry, Be Happy, Learn How To Express The Innocent Archetype

(Need to read our introduction to the 12 core brand archetypes? Find it here)

In the late nineties, long before the rise of juicing, nutribullets and an influx of health drinks pulverized from...

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Are You a 'Magician' Brand? Here's How To Cast Your Spell

(Need to read our introduction to the 12 core brand archetypes? It’s here)

What sort of image does the word ‘magician’ conjure (pun very much intended) up for you? Perhaps it’s a Wizard in...

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Are you a 'Citizen' Brand? Stand Out, By Fitting In...

(Need to check out our introduction to the 12 core brand archetypes? It’s here)

It’s official, living near a pub is good for you. Newcastle Business School have conducted a 10-year study into...

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Are you a 'Hero' Brand? Read on and Save the Day!

(Haven’t read out our introduction to the 12 core brand archetypes yet? It’s here)

The Hero - in his many guises as Warrior, Champion, Athlete or Soldier - is a dominant force across the...

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Feel The Love...How to Express the Lover Brand Archetype

(Need to read our introduction to the 12 core brand archetypes? It’s here)

Do you remember the 1980s Nescafe couple and their story of yuppie love played out over a cup of Gold Blend? What began...

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Are you a 'Ruler' Brand? Here's How To Be The Boss

(Still need to read our quick introduction to the 12 core brand archetypes? check it out here)

“He who wishes to be obeyed must know how to command” Niccolo...

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Are you a 'Sage' Brand? Learn How to Share Your Wisdom

(Haven’t read our introduction to the 12 core brand archetypes yet? It’s here)

The original, middle-English meaning of the word ‘broadcast’ is to scatter seed over a wide area- literally a...

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