Inkovations: Brand Personality

Why You Need a Why Not, Not Just a Why

If there’s one tip I can people for differentiating your business, it’s this: don’t focus on your service first.

Focus more on your personal mission up-front, then and only then, talk about what you do.

Your mission or ‘why’ is what people buy.

But the funny thing is, people also buy what you’re not, what you won’t do...

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How To Run A Brand Archetypes Workshop Without Inciting Mutiny

In this final instalment of our “How To Run A Creative Workshop” series, we’re going to learn how to use one our of favourite workshop tools to uncover a brand’s personality;

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How To Brand Your Business: A Simple Workshop Exercise

Last week I shared with you some brilliant resources for upping your workshop game and delivering a productive creative brainstorm.

Today we’re going to look at how to brand your business by running a simple branding workshop.

The aim is to understand the impression your business creates and to generate some priceless insight to...

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How To Bottle Your Brilliance With Creative Workshops

If your work depends upon generating creative ideas or developing strategy, then workshops will be central to what you do.

There’s no better way to gather insight from clients or users.

To break down barriers and bring more clarity to team projects.

To generate new ideas, improve on your action plans...

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Don’t Start With Why, Start With Where

Animation created by the brilliant Every Interaction with a little copy help from Inkspiller.

Yes, your vision & purpose is key to the success of your brand, but it is not a substitute for clear statements of value. Sharing your vision for your customers and the... Read More

Differentiate Your Business: Start With Why Not

In a previous blog post we looked at how “uncovering your big why” can be problematic.

In fact, you may not have a strong why at all. And that’s okay. In fact, it’s better than okay. It might even be your unfair...

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Women in Business: Don’t Let Fear Touch The Radio

Last week I found myself at the Wiltshire Women in Business Conference facing a room full of people I’d never met before, about to lead a workshop I hadn’t had time to prep for.

At 9pm the previous night, the original facilitator cancelled and I was given the option to take her place. At the time, I very nearly said no. Honestly, I was...

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The Feminine Art of Holding Space in Business

First published on Medium, for International Women’s Day, 2016

This International Women’s Day I’m here to celebrate one of the most important feminine skills in life and business today; the art of holding space.

In this moving article, Heather Plett...

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Star Wars, Socialism and 7 Brand Storytelling Prompts

I’m the child of socialist revolutionaries. Every weekend of the formative years of my life was spent at demonstrations, singing protest songs, giving out flyers… you get the picture.

Early on I learned to look below the surface, question the status quo and fight for change. Which has been a gift.

But my parents’ politics were...

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The Story of Sad Rabbit

Photo: Me with Sad Rabbit, circa 1980

Sad Rabbit wasn’t always sad.

Originally, when his smile was still stitched on properly, his name was Fluffy and he wasn’t tatty but caramel coloured with velvety ears. He was my most beloved childhood cuddly toy.

I still remember standing with my nose...

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