Inkovations: Brand Personality
“As soon as I started telling people about our method, instead of the software, overnight sales literally doubled. The message was unique, we weren’t just this thing to help you track your expenses anymore, we were much more than that”. Jesse Mecham, Founder, YNAB
These are amazing times for innovators like you. It’s never been...Read More
I met Nellie through a friend of a friend. We were making the usual small talk when she dropped casually into the conversation that she was catching a flight to Belfast that night.
“What are doing?” I asked.
“I’m going to have a fight” she replied.
I stared at her, puzzled. But she was deadly serious.
No, she...Read More
At brand strategy workshops I often hand out cards with different logos on them and ask the group to say what each logo means to them. The replies are fascinating … and usually hilarious. At one workshop when someone picked the BMW logo, it provoked some unexpected reactions:
When it comes to naming, make-up brands are at the top of their game:
Just a few of our personal favourites and just the tip of the ultra-blue iceberg of brilliant cosmetic brand names.
So why do make-up brands put...Read More
As a follow-up to our previous post “26 Vanilla, Vague and Overused Words That Weaken Your Web Copy" here are a few words that may have been fresh, interesting and wacky at first but have become total clichés over...Read More
In 2003, Jesse and Julie Mecham were only just married. They were also completely broke… and stressed.
They were anxious because they wanted to finish University without sinking into debt. To help them get by, Jesse created an Excel spreadsheet to manage their meagre income.
It was so useful, he then decided to sell the...Read More