Inkovations: Brand Personality

Build A Stand-Out Brand: WIN Our Ink Academy Course

“As soon as I started telling people about our method, instead of the software, overnight sales literally doubled. The message was unique, we weren’t just this thing to help you track your expenses anymore, we were much more than that”. Jesse Mecham, Founder, YNAB

These are amazing times for innovators like you. It’s never been...

Read More
Brand storytelling

My Career Wake-Up Call: Tell Stories That Matter

This article first appeared in the D&AD series on brand storytelling.

You may not have heard of most of the people I work with; niche consultancies, tiny charities, 10-people technology companies. They’re unlikely to win any yellow pencils. They don’t have advertising budgets....

Read More

What Makes You Different? Go Fight For It

I met Nellie through a friend of a friend. We were making the usual small talk when she dropped casually into the conversation that she was catching a flight to Belfast that night.

“What are doing?” I asked.

“I’m going to have a fight” she replied.

I stared at her, puzzled. But she was deadly serious.

No, she...

Read More

What is Branding Anyway? Hint: Not a Logo

At brand strategy workshops I often hand out cards with different logos on them and ask the group to say what each logo means to them. The replies are fascinating … and usually hilarious. At one workshop when someone picked the BMW logo, it provoked some unexpected reactions:

“Pretentious”
“Bad drivers”
“Essex...



Read More
How to come up with a brand name

Electric Eel or Glitterati? How To Come Up With a Brand Name

When it comes to naming, make-up brands are at the top of their game:

Razzledazzler.

Ruby Woo.

Electric Eel.

Glitterati.

Just a few of our personal favourites and just the tip of the ultra-blue iceberg of brilliant cosmetic brand names.

So why do make-up brands put...

Read More

13 Wacky Words That Make You Fade Away, Not Stand Out

As a follow-up to our previous post “26 Vanilla, Vague and Overused Words That Weaken Your Web Copy" here are a few words that may have been fresh, interesting and wacky at first but have become total clichés over...

Read More
Win a Workshop

Make Your Message Magnetic: Win a Workshop Worth £1000

In 2003, Jesse and Julie Mecham were only just married. They were also completely broke… and stressed.

They were anxious because they wanted to finish University without sinking into debt. To help them get by, Jesse created an Excel spreadsheet to manage their meagre income.

It was so useful, he then decided to sell the...

Read More
Brand personality archetypes

What If You Haven’t Found Your Brand Archetype Yet? The Final Part Of Our Series

(This is the last installment of our brand archetypes series. Skip to the end to refresh your memory on all twelve archetypes)

Over the last few weeks we’ve been digging into the twelve core archetypes and sharing stories from the brands...

Read More

Go Boldly and Evoke The Explorer Brand Archetype

(Haven’t read our introduction to the 12 core brand archetypes yet? check it out here)

I don’t necessarily want to tell you this, but I will. My name is Alice and I am a Trekkie.

Yes, I...

Read More

Don't Worry, Be Happy, Learn How To Express The Innocent Archetype

(Need to read our introduction to the 12 core brand archetypes? Find it here)

In the late nineties, long before the rise of juicing, nutribullets and an influx of health drinks pulverized from...

Read More

Page 2 of 4

Book a FREE Brain Blitz