Inkovations: Brand positioning

T'aint What You Do. It's The Way That You Do It.

Bottling your brilliance and differentiating your business isn’t just about what you do or why you do it. It’s also about HOW you do it.

The unique way that you work with clients can be one of your biggest selling points. But it’s also one of the trickiest things to articulate.

Often that’s because it boils down to a sense of...

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Should You Niche Your Brand, Or Not?

In our experience, nobody really wants to pick a niche for their business or brand.

In fact, it’s a topic that seems to get people in a monumental flap.

As an aside, ‘niche’ is also a really weird word to say over and over again, as Anna discovers in the video above! It’s pretty odd to type too…

Whilst we...

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Three Steps To KonMari Your Marketing Message

Unless you’ve been living under a rock, you’ve probably noticed there’s an unlikely craze sweeping the nation, nay the world, at the moment.

Maybe it’s the time of year - January is a time when we all get that urge to usher out the old and start afresh, isn’t it? The temptation to tear it all down and start again can be...

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Why You Need a Why Not, Not Just a Why

If there’s one tip I can people for differentiating your business, it’s this: don’t focus on your service first.

Focus more on your personal mission up-front, then and only then, talk about what you do.

Your mission or ‘why’ is what people buy.

But the funny thing is, people also buy what you’re not, what you won’t do...

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Anna is an Elevate Coach!

Massive news - I’ve been chosen as a coach for the incredible Gemma Went’s Elevate Mastermind, the 12 month business incubator that creates success at every level.

It’s a huge honour and I’m so excited to get stuck in with my new squad.

In the video above, Gemma...

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Eight Questions To Uncover The Superpowers You Didn't Realise You Had

What do you take for granted, that you can do freakishly well?

One of my superpowers is reading ridiculously fast.

I’ve challenged myself to read 100 books this year and currently reading number 55 (Neil Gaiman’s Norse Mythology - so good).

I’m proud of that fact and I’m loving the challenge but I never mention it if people...

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Seasonal content calendar

Use This Seasonal Content Calendar. Smash Your 2018 Goals.

At this time of year of resolutions and bright shiny possibilities, it’s easy to overload ourselves with new goals, diet or exercise regimes and grand business ideas.

If you work in the creative industries, this time of year is also traditionally quieter. So you might be using the lull to launch into frenzied marketing mode.

But...

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How To Run A Brand Archetypes Workshop Without Inciting Mutiny

In this final instalment of our “How To Run A Creative Workshop” series, we’re going to learn how to use one our of favourite workshop tools to uncover a brand’s personality;

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How To Run A Brand Values Workshop. Plus, A Free Worksheet!

As your business grows and evolves, how do you make sure you don’t lose what made you special in the first place?

How do you make sure you hire the right people who will strengthen your company culture, not weaken it?

How do you stay moving in the right direction, developing the right products and developing relationships with the...

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How To Brand Your Business: A Simple Workshop Exercise

Last week I shared with you some brilliant resources for upping your workshop game and delivering a productive creative brainstorm.

Today we’re going to look at how to brand your business by running a simple branding workshop.

The aim is to understand the impression your business creates and to generate some priceless insight to...

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