Inkovations: Brand positioning

How to come up with a brand name

Electric Eel or Glitterati? How To Come Up With a Brand Name

When it comes to naming, make-up brands are at the top of their game:

Razzledazzler.

Ruby Woo.

Electric Eel.

Glitterati.

Just a few of our personal favourites and just the tip of the ultra-blue iceberg of brilliant cosmetic brand names.

So why do make-up brands put...

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Why The Language Of Brexit Has Framed The Argument From The Start

What’s in a name? A lot when it’s ‘Brexit’.

As the polling stations open this morning for the EU referendum, nobody can predict what the outcome will be. At the time of writing, The Economist was reporting level pegging...

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Win a Workshop

Make Your Message Magnetic: Win a Workshop Worth £1000

In 2003, Jesse and Julie Mecham were only just married. They were also completely broke… and stressed.

They were anxious because they wanted to finish University without sinking into debt. To help them get by, Jesse created an Excel spreadsheet to manage their meagre income.

It was so useful, he then decided to sell the...

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Piddle's new rebrand

Itching to Rebrand? Read The Cautionary Tale of Piddle First

(Allow us to interrupt the Archetype series with this cautionary tale. Oh yes, there is a moral in it)

Received wisdom says that January is the natural time to reinvent yourself, to clear out the old and make way for the new. But if you’re feeling called to rebrand your business or website this year and update your brand...

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Brand archetypes examples and case studies

Are you a Creator? A Magician? Or a Sage? Part 2 of the Archetypes Series

As we outlined in last week’s post, archetypes are universal characters that have existed for thousands of years, tracing back to Ancient Greece.

The best known and most loved is The Hero; that...

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Brand Archetype Examples in Branding

Why Personality is Everything in Business. Part 1 of the Archetypes Series

Welcome to Part 1 in a series where we’ll be sharing how you can use brand archetypes for developing a likeable brand personality and distinctive tone of voice.

Brand personality is so often the difference between being...

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The curse of knowledge

The Real Secret to Overcoming the Curse of Knowledge

“Once we know something, we find it hard to imagine what it was like not to know it. Our knowledge has “cursed” us. And it becomes difficult for us to share our knowledge with others, because we can’t readily re-create our listeners’ state of mind.”- Chip & Dan Heath, Made to Stick.

As your business grows and...

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Avis billboard

What If You're Not No.1 in Your Industry?

Recently a company who were looking for venture capital investment contacted me for copywriting services. They had an exciting, ground-breaking product but were new in their industry.

They wanted to know how they could possibly compete with the...

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The Little Greene Paint Company Ltd

Why Nobody Buys Your Offering (And Why That's a Wonderful Thing)

When is red, not red?

When it’s:

Heat

Tuscan Red and Baked Cherry,

Leather and Carmine,

Mischief.

Sounds like poetry doesn’t it? In fact, these are all hues of Little Greene and Company’s red paint.

Of...

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