Inkovations: Brand Strategy
I hear the same thing over and over again from the incredible business women that I work with; it’s all too easy to lose touch with your own voice and authentic message.
Especially when it comes to writing a sales page.
As I’m always banging on about, the more you love something and the closer you are to it, the harder it is to...Read More
As your business grows and evolves, how do you make sure you don’t lose what made you special in the first place?
How do you make sure you hire the right people who will strengthen your company culture, not weaken it?
How do you stay moving in the right direction, developing the right products and developing relationships with the...Read More
Last week I shared with you some brilliant resources for upping your workshop game and delivering a productive creative brainstorm.
Today we’re going to look at how to brand your business by running a simple branding workshop.
The aim is to understand the impression your business creates and to generate some priceless insight to...Read More
If your work depends upon generating creative ideas or developing strategy, then workshops will be central to what you do.
There’s no better way to gather insight from clients or users.
To break down barriers and bring more clarity to team projects.
To generate new ideas, improve on your action plans...Read More
Over 2000 years ago, Odysseus pulled off the greatest security breach in history and broke into the city of Troy, ending a 10 year siege.
Just in case your memory of Greek legend isn’t quite up to speed (hey, no worries, we can’t all be Virgil nerds), here’s a super-quick recap:
Having had no joy gaining entry to Troy by force,...Read More
Are you one of the many millions of viewers who’ve watched Simon Sinek’s TED talk on how great leaders inspire action?
(If you haven’t seen it yet, you can watch it above)
I especially love the section from 2:08 to 4:28 minutes where Simon explains the way Apple communicates and why it’s not only the opposite to the way most...Read More
You may have heard marketing people ask “are you making it easy for people to buy from you?”
What this usually means is:
Can people tell instantly what you do and how to hire you?
Do you have your services packaged up so that they’re easy to buy?
Are your contact details easily...Read More
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