Inkovations: Brand Strategy

You Can't Read The Label From Inside The Jar: A Simple Way To Test Your Message

Take a look at your website homepage.

Does it really bottle your brilliance?

A simple way to tell is to imagine stripping away your branding, so you’re simply left with your web copy.

Picture your website pared down to just that small amount of text.

Would potential clients still recognise that it was you speaking,...

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Bottle Your Brilliance. Get More Clients

The sad fact about designers, copywriters and creatives is that we’re not always that good at doing for ourselves what we do so well for our clients.

We’re especially guilty of neglecting our own websites. We procrastinate about improving them - for months or even years - then rush and bang something out that’s full of industry...

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T'aint What You Do. It's The Way That You Do It.

Bottling your brilliance and differentiating your business isn’t just about what you do or why you do it. It’s also about HOW you do it.

The unique way that you work with clients can be one of your biggest selling points. But it’s also one of the trickiest things to articulate.

Often that’s because it boils down to a sense of...

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Should You Niche Your Brand, Or Not?

In our experience, nobody really wants to pick a niche for their business or brand.

In fact, it’s a topic that seems to get people in a monumental flap.

As an aside, ‘niche’ is also a really weird word to say over and over again, as Anna discovers in the video above! It’s pretty odd to type too…

Whilst we...

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Three Steps To KonMari Your Marketing Message

Unless you’ve been living under a rock, you’ve probably noticed there’s an unlikely craze sweeping the nation, nay the world, at the moment.

Maybe it’s the time of year - January is a time when we all get that urge to usher out the old and start afresh, isn’t it? The temptation to tear it all down and start again can be...

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Why You Need a Why Not, Not Just a Why

If there’s one tip I can people for differentiating your business, it’s this: don’t focus on your service first.

Focus more on your personal mission up-front, then and only then, talk about what you do.

Your mission or ‘why’ is what people buy.

But the funny thing is, people also buy what you’re not, what you won’t do...

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Anna is an Elevate Coach!

Massive news - I’ve been chosen as a coach for the incredible Gemma Went’s Elevate Mastermind, the 12 month business incubator that creates success at every level.

It’s a huge honour and I’m so excited to get stuck in with my new squad.

In the video above, Gemma...

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Eight Questions To Uncover The Superpowers You Didn't Realise You Had

What do you take for granted, that you can do freakishly well?

One of my superpowers is reading ridiculously fast.

I’ve challenged myself to read 100 books this year and currently reading number 55 (Neil Gaiman’s Norse Mythology - so good).

I’m proud of that fact and I’m loving the challenge but I never mention it if people...

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How To Bottle Your Brilliance (And Heart) In Your Sales Page

I hear the same thing over and over again from the incredible business women that I work with; it’s all too easy to lose touch with your own voice and authentic message.

Especially when it comes to writing a sales page.

As I’m always banging on about, the more you love something and the closer you are to it, the harder it is to...

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How To Run A Brand Archetypes Workshop Without Inciting Mutiny

In this final instalment of our “How To Run A Creative Workshop” series, we’re going to learn how to use one our of favourite workshop tools to uncover a brand’s personality;

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