Inkovations: Content marketing

6 Reasons You Shouldn't Start With Why

Are you one of the many millions of viewers who’ve watched Simon Sinek’s TED talk on how great leaders inspire action?

(If you haven’t seen it yet, you can watch it above)

I especially love the section from 2:08 to 4:28 minutes where Simon explains the way Apple communicates and why it’s not only the opposite to the way most...

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Copywriting Services for Government

Inkspiller Joins UK Government's Digital Specialist Framework

It was over 16 years ago that I cut my copywriting teeth working for the Cabinet Office on the Government’s UK Online campaign. Which included a memorable all-nighter at the infamous Cobra (emergency) press office.

Now we’re coming full circle…

I’m thrilled to announce that Inkspiller has just been accepted on to the...

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Create A Year's Worth of Content For 2017

Go to the gym every day! Never drink gin! Delete Facebook!

No. I’m not a big fan of wildly optimistic New Year’s resolutions either. With the notable exception of January 2001 when I gave up smoking as a student (it was either that, or give up electricity) I’m just not very good at sticking to them. Also I don’t do the gym and wouldn’t...

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21 Ways to Create Quick and Easy Content Wins this April

We all know that creating useful and engaging content is crucial for our businesses, but it’s so easy to get overwhelmed.

Hands up if you have (approximately) a squillion billion half-formed ideas in your Dropbox or just hanging around in your head? Yep, us too.

So let’s look at some ways of making content creation easier on...

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Content Prompts for March

31 Prompts to Spark Content Ideas for March

Hello this is Anna, it’s Monthly Content Tips time and I’m writing this after hosting 14 people for dinner last night, feeling exceptionally smug because it only took less than 30 minutes to clear up this morning. 30 minutes! This would have been unheard of 6 months ago.

It turns out that we didn’t need to become tidier people, nor did...

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Content marketing ideas for February

29 Prompts to Spark Content Ideas for February

And suddenly we’re at the end of January. While historically it was always a quiet month, for the past few years January has been go, go, GO. Perhaps because marketing plans tend to go out the window in the festive madness? It certainly never seems worth starting anything new in December when everybody is so distracted and trying to finish...

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Content marketing ideas for January

31 Prompts to Spark Content Ideas for January

So, you want to start 2016 as you mean to go on, creating inspiring, relevant and timely content for your audience?

Us too. Here are 31 prompts to help you fill out your content calendar this month. You’re welcome.

(Find the calendar here: https://goo.gl/6xQCw9)

  1. January is the...

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Create a year's worth of content

How to Create a Year’s Worth of Content for 2016

As we enter this shiny brand new year, your motivation to achieve all you’ve dreamed of and finally hit those long-term business goals is probably high (although that might be down to all the green tea you’re drinking on your detox).

I’m going to suggest you capitalise on January’s go-getting energy by creating a year’s worth of content...

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Zone of Genius

How a Content Calendar Can Help Your Find Your Zone of Genius

If you want to help more customers, you can’t beat content marketing as a way to start conversations, share your knowledge and generate sales.

An often overlooked benefit however is the way in which your content can help you to narrow in on your zone of genius. By that, I mean that magic place where your worldview and your customer’s...

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