Inkovations: Copy Hacks
Bear with me here… this workshop tool seems random and maybe even weird - but it really helps people a) concentrate and b) come up with creative ideas.
Watch the video to find out why.
I originally picked this up from the brilliant bookRead More
One way to make copywriting easier… is to stop writing.
This tip is so effective that one of my clients actually fired me after he put this into action.
Watch the video to learn more.Read More
If you’re anything like us, then your problem isn’t that you don’t know what to write about.
It’s that you’ve got SO much passion, so many ideas and just so much to say that you often don’t know where to start.
The more you know about something, the harder it is to communicate it clearly and concisely.
But in a distracted...Read More
Before I started copywriting, I believed in the myth of the starving artist writer. I thought you had to wait in agony for an idea to peak, like a surfer waiting for a wave on a glassy sea. When that rare crest of inspiration came your way, then you must ride it for dear life, lest it be your last!
Then I became a copywriter. Writing was...Read More
When you’re struggling to explain what you do or why your product matters with concise, personality-full copy it’s easy to forget one important thing.
You’re not writing about something. You’re writing for someone.
And that someone is not a customer, or a buyer, or a number. That someone is a human being.
A human being...Read More