In a world where you’ve got seconds to make a great first impression, potential clients need to ‘get’ what you have to offer – and quickly.
It’s like legendary film producer, Sam Goldwyn, put it;
“If you can’t write your idea for a movie on the back of a business card, you ain’t got a movie.”
And so it is with...Read More
Anybody can just open a Google doc and start typing. Set up a WordPress blog, or a Tumblr page and start blogging. Anyone can just write stuff and everyone should. To write is human.
But that doesn’t mean anyone can write copy for a living.
Twelve years ago, I went to hear Tobias Hill read his poetry and have never forgotten his...Read More
It was over 16 years ago that I cut my copywriting teeth working for the Cabinet Office on the Government’s UK Online campaign. Which included a memorable all-nighter at the infamous Cobra (emergency) press office.
Now we’re coming full circle…
I’m thrilled to announce that Inkspiller has just been accepted on to the...Read More
Confession: I am a terrible proofreader.
I work with a trusted partner wherever possible (Hello, Lynn!) because I find it virtually impossible to proofread my own work.
After having written something over several drafts I literally cannot see the typos. And yes, there are always typos.
In my defence, even Harry Potter and...Read More
Go to the gym every day! Never drink gin! Delete Facebook!
No. I’m not a big fan of wildly optimistic New Year’s resolutions either. With the notable exception of January 2001 when I gave up smoking as a student (it was either that, or give up electricity) I’m just not very good at sticking to them. Also I don’t do the gym and wouldn’t...Read More
One way to make copywriting easier… is to stop writing.
This tip is so effective that one of my clients actually fired me after he put this into action.
Watch the video to learn more.Read More
“Your audience is one single reader. I have found that sometimes it helps to pick out one person-a real person you know, or an imagined person-and write to that one” John Steinbeck
One of the key pillars to growing a successful brand is a deep understanding of who you’re there to serve.
Who are your users, customers or...Read More
As Maya Angelou famously put it - “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.”
We all like to think we’re rational creatures. We all pride ourselves on our clear thinking and intelligence (which are important, and uniquely human) but the science...Read More
As a follow-up to our previous post “26 Vanilla, Vague and Overused Words That Weaken Your Web Copy" here are a few words that may have been fresh, interesting and wacky at first but have become total clichés over...Read More
If you’re anything like us, then your problem isn’t that you don’t know what to write about.
It’s that you’ve got SO much passion, so many ideas and just so much to say that you often don’t know where to start.
The more you know about something, the harder it is to communicate it clearly and concisely.
But in a distracted...Read More
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