Inkovations: Copywriting

Magic Words That Print Money

When did you last ask someone to buy from you?

It sounds simple, but you’d be surprised how many B2B businesses neglect to do this.

Many people post daily on social media but don’t see the return on investment on their time in terms of sales. Simply because they never ask for the business.

While I’m not a social media...

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How to write your About page

Seven Things You Must Share On Your About Page

As a service-based business, your About page is the most important piece of copy you’ll ever write.

One look at your Google Analytics will show you that this is one of the most-visited pages on your website.

That’s because, at the earliest stages of the customer journey, potential clients head straight there to see whether you’re...

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How to write your homepage

Write Your Homepage In Just Half An Hour

In a world where you’ve got seconds to make a great first impression, potential clients need to ‘get’ what you have to offer – and quickly.

It’s like legendary film producer, Sam Goldwyn, put it;

If you can’t write your idea for a movie on the back of a business card, you ain’t got a movie.”

And so it is with...

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Anna writing on board

Anyone Can Write Stuff. Not Everyone Can Be a Copywriter

Anybody can just open a Google doc and start typing. Set up a WordPress blog, or a Tumblr page and start blogging. Anyone can just write stuff and everyone should. To write is human.

But that doesn’t mean anyone can write copy for a living.

Twelve years ago, I went to hear Tobias Hill read his poetry and have never forgotten his...

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Copywriting Services for Government

Inkspiller Joins UK Government's Digital Specialist Framework

It was over 16 years ago that I cut my copywriting teeth working for the Cabinet Office on the Government’s UK Online campaign. Which included a memorable all-nighter at the infamous Cobra (emergency) press office.

Now we’re coming full circle…

I’m thrilled to announce that Inkspiller has just been accepted on to the...

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Video: Fool Your Brain With These Proofreading Tricks

Confession: I am a terrible proofreader.

I work with a trusted partner wherever possible (Hello, Lynn!) because I find it virtually impossible to proofread my own work.

After having written something over several drafts I literally cannot see the typos. And yes, there are always typos.

In my defence, even Harry Potter and...

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Create A Year's Worth of Content For 2017

Go to the gym every day! Never drink gin! Delete Facebook!

No. I’m not a big fan of wildly optimistic New Year’s resolutions either. With the notable exception of January 2001 when I gave up smoking as a student (it was either that, or give up electricity) I’m just not very good at sticking to them. Also I don’t do the gym and wouldn’t...

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2 Minute Copy Hack: Don't Write!

One way to make copywriting easier… is to stop writing.

This tip is so effective that one of my clients actually fired me after he put this into action.

Watch the video to learn more.

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Copywriting services include empathy mapping

How To Use Empathy Mapping To Step Into Your Customer's Shoes

“Your audience is one single reader. I have found that sometimes it helps to pick out one person-a real person you know, or an imagined person-and write to that one” John Steinbeck

One of the key pillars to growing a successful brand is a deep understanding of who you’re there to serve.

Who are your users, customers or...

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Our copywriting services are based on how you want the reader to feel

Three Simple Steps to Persuade, Sell and Seduce With Emotional Language

As Maya Angelou famously put it - “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.”

We all like to think we’re rational creatures. We all pride ourselves on our clear thinking and intelligence (which are important, and uniquely human) but the science...



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