Inkovations: Copywriting

Copywriting Services for Government

Inkspiller Joins UK Government's Digital Specialist Framework

It was over 16 years ago that I cut my copywriting teeth working for the Cabinet Office on the Government’s UK Online campaign. Which included a memorable all-nighter at the infamous Cobra (emergency) press office.

Now we’re coming full circle…

I’m thrilled to announce that Inkspiller has just been accepted on to the...

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Video: Fool Your Brain With These Proofreading Tricks

Confession: I am a terrible proofreader.

I work with a trusted partner wherever possible (Hello, Lynn!) because I find it virtually impossible to proofread my own work.

After having written something over several drafts I literally cannot see the typos. And yes, there are always typos.

In my defence, even Harry Potter and...

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Create A Year's Worth of Content For 2017

Go to the gym every day! Never drink gin! Delete Facebook!

No. I’m not a big fan of wildly optimistic New Year’s resolutions either. With the notable exception of January 2001 when I gave up smoking as a student (it was either that, or give up electricity) I’m just not very good at sticking to them. Also I don’t do the gym and...

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2 Minute Copy Hack: Don't Write!

One way to make copywriting easier… is to stop writing.

This tip is so effective that one of my clients actually fired me after he put this into action.

Watch the video to learn more.

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Copywriting services include empathy mapping

How To Use Empathy Mapping To Step Into Your Customer's Shoes

“Your audience is one single reader. I have found that sometimes it helps to pick out one person-a real person you know, or an imagined person-and write to that one” John Steinbeck

One of the key pillars to growing a successful brand is a deep understanding of who you’re there to serve.

Who are your users,...

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Our copywriting services are based on how you want the reader to feel

Three Simple Steps to Persuade, Sell and Seduce With Emotional Language

As Maya Angelou famously put it - “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.”

We all like to think we’re rational creatures. We all pride ourselves on our clear thinking and intelligence (which are important, and uniquely human) but the...



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13 Wacky Words That Make You Fade Away, Not Stand Out

As a follow-up to our previous post “26 Vanilla, Vague and Overused Words That Weaken Your Web Copy" here are a few words that may have been fresh, interesting and wacky at first but have become total clichés over...

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The 3-Word Formula for Writing Concisely

Copy Hack: The 3-Word Formula For Writing Anything

If you’re anything like us, then your problem isn’t that you don’t know what to write about.

It’s that you’ve got SO much passion, so many ideas and just so much to say that you often don’t know where to start.

The more you know about something, the harder it is to communicate it clearly and concisely.

But in a...

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Create a brand language library

Build a Wordbank of Go-To Phrases: 57 Ideas to Start You Off!

In this installment of our brand language series I’m going to contradict myself slightly.

It’s perfectly fine to use run-of-the-mill words sometimes. Sometimes you need to ‘say what it does on tin’.

So, as well as your...

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Why The Language Of Brexit Has Framed The Argument From The Start

What’s in a name? A lot when it’s ‘Brexit’.

As the polling stations open this morning for the EU referendum, nobody can predict what the outcome will be. At the time of writing, The Economist was reporting level pegging...

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