Inkovations: Marketing

Don’t Start With Why, Start With Where

Animation created by the brilliant Every Interaction with a little copy help from Inkspiller.

Yes, your vision & purpose is key to the success of your brand, but it is not a substitute for clear statements of value. Sharing your vision for your customers and the... Read More

Does Your Marketing Need a Trojan Horse?

Over 2000 years ago, Odysseus pulled off the greatest security breach in history and broke into the city of Troy, ending a 10 year siege.

Just in case your memory of Greek legend isn’t quite up to speed (hey, no worries, we can’t all be Virgil nerds), here’s a super-quick recap:

Having had no joy gaining entry to Troy by force,...

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6 Reasons You Shouldn't Start With Why

Are you one of the many millions of viewers who’ve watched Simon Sinek’s TED talk on how great leaders inspire action?

(If you haven’t seen it yet, you can watch it above)

I especially love the section from 2:08 to 4:28 minutes where Simon explains the way Apple communicates and why it’s not only the opposite to the way most...

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Why Nobody’s Buying From You and What To Do About It

You may have heard marketing people ask “are you making it easy for people to buy from you?”

What this usually means is:

Can people tell instantly what you do and how to hire you?

Do you have your services packaged up so that they’re easy to buy?

Are your contact details easily...

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How To Build Growth (and Relationships) For The Long Term

One of our favourite projects of 2016 was the messaging and language for an unusual property development project in London.

This client had painstakingly bought individual pieces of riverside land, spanning 26 acres in East London.

Having done so, they could have quickly developed every inch and turned a fast, substantial, short...

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21 Ways to Create Quick and Easy Content Wins this April

We all know that creating useful and engaging content is crucial for our businesses, but it’s so easy to get overwhelmed.

Hands up if you have (approximately) a squillion billion half-formed ideas in your Dropbox or just hanging around in your head? Yep, us too.

So let’s look at some ways of making content creation easier on...

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Content marketing ideas for January

31 Prompts to Spark Content Ideas for January

So, you want to start 2016 as you mean to go on, creating inspiring, relevant and timely content for your audience?

Us too. Here are 31 prompts to help you fill out your content calendar this month. You’re welcome.

(Find the calendar here: https://goo.gl/6xQCw9)

  1. January is the...

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Create a year's worth of content

How to Create a Year’s Worth of Content for 2016

As we enter this shiny brand new year, your motivation to achieve all you’ve dreamed of and finally hit those long-term business goals is probably high (although that might be down to all the green tea you’re drinking on your detox).

I’m going to suggest you capitalise on January’s go-getting energy by creating a year’s worth of content...

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3 Scripts to Trigger a Tidal Wave of Testimonials

Three Scripts to Trigger a Tidalwave of Testimonials

Whether it’s making your own raw chocolate or watching Orange is The New Black, have you ever noticed how you can enthuse to your family about something until you’re blue in the face but they won’t give it a go until they hear someone else - preferably a stranger - say how amazing it is?

So it goes in the world of business too. What...

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Avis billboard

What If You're Not No.1 in Your Industry?

Recently a company who were looking for venture capital investment contacted me for copywriting services. They had an exciting, ground-breaking product but were new in their industry.

They wanted to know how they could possibly compete with the...

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