Inkovations: Marketing

When did you last ask someone to buy from you?

It sounds simple, but you’d be surprised how many B2B businesses neglect to do this.

Many people post daily on social media but don’t see the return on investment on their time in terms of sales. Simply because they never ask for the business.

While I’m not a social media...

The sad fact about designers, copywriters and creatives is that we’re not always that good at doing for ourselves what we do so well for our clients.

We’re especially guilty of neglecting our own websites. We procrastinate about improving them - for months or even years - then rush and bang something out that’s full of industry...

In our experience, nobody really wants to pick a niche for their business or brand.

In fact, it’s a topic that seems to get people in a monumental flap.

As an aside, ‘niche’ is also a really weird word to say over and over again, as Anna discovers in the video above! It’s pretty odd to type too…

Whilst we...

At this time of year of resolutions and bright shiny possibilities, it’s easy to overload ourselves with new goals, diet or exercise regimes and grand business ideas.

If you work in the creative industries, this time of year is also traditionally quieter. So you might be using the lull to launch into frenzied marketing mode.

But...

In a world where you’ve got seconds to make a great first impression, potential clients need to ‘get’ what you have to offer – and quickly.

It’s like legendary film producer, Sam Goldwyn, put it;

“If you can’t write your idea for a movie on the back of a business card, you ain’t got a movie.”

And so it is with...

I hear the same thing over and over again from the incredible business women that I work with; it’s all too easy to lose touch with your own voice and authentic message.

Especially when it comes to writing a sales page.

As I’m always banging on about, the more you love something and the closer you are to it, the harder it is to...

Animation created by the brilliant Every Interaction with a little copy help from Inkspiller.

“Yes, your vision & purpose is key to the success of your brand, but it is not a substitute for clear statements of value. Sharing your vision for your customers and the... Read More

Over 2000 years ago, Odysseus pulled off the greatest security breach in history and broke into the city of Troy, ending a 10 year siege.

Just in case your memory of Greek legend isn’t quite up to speed (hey, no worries, we can’t all be Virgil nerds), here’s a super-quick recap:

Having had no joy gaining entry to Troy by force,...

Are you one of the many millions of viewers who’ve watched Simon Sinek’s TED talk on how great leaders inspire action?

(If you haven’t seen it yet, you can watch it above)

I especially love the section from 2:08 to 4:28 minutes where Simon explains the way Apple communicates and why it’s not only the opposite to the way most...

You may have heard marketing people ask “are you making it easy for people to buy from you?”

What this usually means is:

Can people tell instantly what you do and how to hire you?

Do you have your services packaged up so that they’re easy to buy?

Are your contact details easily...