In our experience, nobody really wants to pick a niche for their business or brand.
In fact, it’s a topic that seems to get people in a monumental flap.
As an aside, ‘niche’ is also a really weird word to say over and over again, as Anna discovers in the video above! It’s pretty odd to type too…
Whilst we...Read More
At this time of year of resolutions and bright shiny possibilities, it’s easy to overload ourselves with new goals, diet or exercise regimes and grand business ideas.
If you work in the creative industries, this time of year is also traditionally quieter. So you might be using the lull to launch into frenzied marketing mode.
In a world where you’ve got seconds to make a great first impression, potential clients need to ‘get’ what you have to offer – and quickly.
It’s like legendary film producer, Sam Goldwyn, put it;
“If you can’t write your idea for a movie on the back of a business card, you ain’t got a movie.”
And so it is with...Read More
I hear the same thing over and over again from the incredible business women that I work with; it’s all too easy to lose touch with your own voice and authentic message.
Especially when it comes to writing a sales page.
As I’m always banging on about, the more you love something and the closer you are to it, the harder it is to...Read More
Over 2000 years ago, Odysseus pulled off the greatest security breach in history and broke into the city of Troy, ending a 10 year siege.
Just in case your memory of Greek legend isn’t quite up to speed (hey, no worries, we can’t all be Virgil nerds), here’s a super-quick recap:
Having had no joy gaining entry to Troy by force,...Read More
Are you one of the many millions of viewers who’ve watched Simon Sinek’s TED talk on how great leaders inspire action?
(If you haven’t seen it yet, you can watch it above)
I especially love the section from 2:08 to 4:28 minutes where Simon explains the way Apple communicates and why it’s not only the opposite to the way most...Read More
You may have heard marketing people ask “are you making it easy for people to buy from you?”
What this usually means is:
Can people tell instantly what you do and how to hire you?
Do you have your services packaged up so that they’re easy to buy?
Are your contact details easily...Read More
One of our favourite projects of 2016 was the messaging and language for an unusual property development project in London.
This client had painstakingly bought individual pieces of riverside land, spanning 26 acres in East London.
Having done so, they could have quickly developed every inch and turned a fast, substantial, short...Read More
We all know that creating useful and engaging content is crucial for our businesses, but it’s so easy to get overwhelmed.
Hands up if you have (approximately) a squillion billion half-formed ideas in your Dropbox or just hanging around in your head? Yep, us too.
So let’s look at some ways of making content creation easier on...Read More
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