Copywriting Services > Bottle Your Brilliance Framework
Bottle a brilliant business into a meaningful brand
What special thing do you have that no-one else has?
Who needs it like no-one else?
How can you start to matter to them?
Your answers are the difference between a click or a click-on-by.
Between being a commodity or being a prestige brand.
Between coasting along as you are or busting through the next level of growth.
But I know how difficult it is to see these things clearly when you’re so close to it.
That’s why I’ve developed the “Bottle Your Brilliance” framework. It’s the roadmap that takes you from where you are now to where you want to be.
Does this sound like you?
What the process involves
The “Bottle Your Brilliance” process involves an up-front audit and research, a creative and fun face-to-face workshop day and a 3-week development process. At the end of this you’ll receive a strategy document that distills your vision, offer, brand personality, tone of voice, core messaging and marketing plan. We explore four core areas.
What do you already do well? What’s not working?
What is your vision? Why does it matter? Is it realistic?
Who do you serve best? Why will they buy? Why won’t they buy?
Your brand story:
What story will you tell? What simple message can you reinforce? How can you express your personality and identity in your marketing?
We also evaluate your culture, your procedures, your social media, PR and content marketing strategies through the lens of your message, in order to ensure that there’s no disconnect and that you’re magnifying the results of all that do.
Would you like to know a bit more?Get in touch now
What happens during the workshop?
Working with you and the key people in your team, I run an intensive but fun and highly creative workshop. We’ll use reflective questions. But also neuron-firing brainstorm exercises.
One thing you may be surprised by is the sheer amount of clarity you gain from this day alone. To quote one client, “After the day we were happy just to crack on putting our plan into action, we didn’t even need the strategy document.”
What does it cost?
The “Bottle Your Brilliance” strategy includes up-front audit and research, a creative and fun face-to-face workshop day, the 3-week development process and a strategy document that distills your vision, offer, brand personality, tone of voice, core messaging and marketing plan.
It costs just £2,239
I only run a limited number of strategy days each month, so get in touch and I’ll tell you if, or when, there are places available. To read what other clients have said about me, take a look here.
Sound good? Then please fill out the form below and I’ll be in touch to chat it through in more detail.Get in touch now
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