Copywriting articles and ideas

Last week I shared with you some brilliant resources for upping your workshop game and delivering a productive creative brainstorm.

Today we’re going to look at how to brand your business by running a simple branding workshop.

The aim is to understand the impression your business creates and to generate some priceless insight to...

If your work depends upon generating creative ideas or developing strategy, then workshops will be central to what you do.

There’s no better way to gather insight from clients or users.

To break down barriers and bring more clarity to team projects.

To generate new ideas, improve on your action plans...

As we explored in this recent post, investing in women means investing in families. Which ultimately means investing in the future of communities, too.

With that in mind, our Kiva borrower for May is...

Animation created by the brilliant Every Interaction with a little copy help from Inkspiller.

“Yes, your vision & purpose is key to the success of your brand, but it is not a substitute for clear statements of value. Sharing your vision for your customers and the... Read More

Anybody can just open a Google doc and start typing. Set up a WordPress blog, or a Tumblr page and start blogging. Anyone can just write stuff and everyone should. To write is human.

But that doesn’t mean anyone can write copy for a living.

Twelve years ago, I went to hear Tobias Hill read his poetry and have never forgotten his...

In a previous blog post we looked at how “uncovering your big why” can be problematic.

In fact, you may not have a strong why at all. And that’s okay. In fact, it’s better than okay. It might even be your unfair...

Browsing our portfolio of borrowers on Kiva.org, the site we use to make our monthly ‘loans that change lives’, we were delighted to see that last month’s recipient Jeremie from Burundi was not only fully funded but has already...

Over 2000 years ago, Odysseus pulled off the greatest security breach in history and broke into the city of Troy, ending a 10 year siege.

Just in case your memory of Greek legend isn’t quite up to speed (hey, no worries, we can’t all be Virgil nerds), here’s a super-quick recap:

Having had no joy gaining entry to Troy by force,...

Are you one of the many millions of viewers who’ve watched Simon Sinek’s TED talk on how great leaders inspire action?

(If you haven’t seen it yet, you can watch it above)

I especially love the section from 2:08 to 4:28 minutes where Simon explains the way Apple communicates and why it’s not only the opposite to the way most...

Our Kiva borrower this month is Jeremie from Burundi, who is seeking a loan of $4,975 (around £3963) in order to buy a substantial quantity of manure.

…Yes, you read that correctly.

Chicken manure to be precise.

It’s...

You may have heard marketing people ask “are you making it easy for people to buy from you?”

What this usually means is:

Can people tell instantly what you do and how to hire you?

Do you have your services packaged up so that they’re easy to buy?

Are your contact details easily...

Last week I found myself at the Wiltshire Women in Business Conference facing a room full of people I’d never met before, about to lead a workshop I hadn’t had time to prep for.

At 9pm the previous night, the original facilitator cancelled and I was given the option to take her place. At the time, I very nearly said no. Honestly, I was...