The Bottle Your Brilliance Blog
Every fortnight, or thereabouts, you’ll find super-useful posts and videos on bottling your brilliance in words, connecting with your customers and breaking through to the next stage of growth.
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In a world where you’ve got seconds to make a great first impression, potential clients need to ‘get’ what you have to offer – and quickly.
It’s like legendary film producer, Sam Goldwyn, put it;
“If you can’t write your idea for a movie on the back of a business card, you ain’t got a movie.”
And so it is with...Read More
I hear the same thing over and over again from the incredible business women that I work with; it’s all too easy to lose touch with your own voice and authentic message.
Especially when it comes to writing a sales page.
As I’m always banging on about, the more you love something and the closer you are to it, the harder it is to...Read More
‘Aunty’ Aminata, as she is affectionately known in her village of Makeh, Sierra Leone, is an outstanding entrepreneur and businesswoman who supports a family of six.
She believes business is an important way for women to become empowered in the community, and is a successful farmer, landowner, village elder who also runs a trading...Read More
Kiva, the organisation we use to make our monthly ‘loans that change lives’ is on the verge of an incredible milestone. At the time of writing they have helped entrepreneurs without access to conventional banking systems access a jaw-dropping $995,812,375 of loans - tantalisingly close to $1 billion.
With this in mind,...Read More
As your business grows and evolves, how do you make sure you don’t lose what made you special in the first place?
How do you make sure you hire the right people who will strengthen your company culture, not weaken it?
How do you stay moving in the right direction, developing the right products and developing relationships with the...Read More
Last week I shared with you some brilliant resources for upping your workshop game and delivering a productive creative brainstorm.
Today we’re going to look at how to brand your business by running a simple branding workshop.
The aim is to understand the impression your business creates and to generate some priceless insight to...Read More
If your work depends upon generating creative ideas or developing strategy, then workshops will be central to what you do.
There’s no better way to gather insight from clients or users.
To break down barriers and bring more clarity to team projects.
To generate new ideas, improve on your action plans...Read More
Anybody can just open a Google doc and start typing. Set up a WordPress blog, or a Tumblr page and start blogging. Anyone can just write stuff and everyone should. To write is human.
But that doesn’t mean anyone can write copy for a living.
Twelve years ago, I went to hear Tobias Hill read his poetry and have never forgotten his...Read More
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