The Bottle Your Brilliance Blog
Every week, or thereabouts, you’ll find super-useful posts and videos on bottling your brilliance in words, connecting with your customers and breaking through to the next stage of growth.
Sign up on the right for more ideas once a month by email and to grab my go-to formula for creating a magnetic message.
Over 2000 years ago, Odysseus pulled off the greatest security breach in history and broke into the city of Troy, ending a 10 year siege.
Just in case your memory of Greek legend isn’t quite up to speed (hey, no worries, we can’t all be Virgil nerds), here’s a super-quick recap:
Having had no joy gaining entry to Troy by force,...Read More
Are you one of the many millions of viewers who’ve watched Simon Sinek’s TED talk on how great leaders inspire action?
(If you haven’t seen it yet, you can watch it above)
I especially love the section from 2:08 to 4:28 minutes where Simon explains the way Apple communicates and why it’s not only the opposite to the way most...Read More
You may have heard marketing people ask “are you making it easy for people to buy from you?”
What this usually means is:
Can people tell instantly what you do and how to hire you?
Do you have your services packaged up so that they’re easy to buy?
Are your contact details easily...Read More
Last week I found myself at the Wiltshire Women in Business Conference facing a room full of people I’d never met before, about to lead a workshop I hadn’t had time to prep for.
At 9pm the previous night, the original facilitator cancelled and I was given the option to take her place. At the time, I very nearly said no. Honestly, I was...Read More
There are a lot of reasons to love Kiva.org, the organisation we use to make our monthly ‘loans that change lives.’
Aside from the obvious - that it’s a spectacular platform for enabling entrepreneurs without access to traditional banking systems to fulfil their potential- it is also an...Read More
One of our favourite projects of 2016 was the messaging and language for an unusual property development project in London.
This client had painstakingly bought individual pieces of riverside land, spanning 26 acres in East London.
Having done so, they could have quickly developed every inch and turned a fast, substantial, short...Read More
It was over 16 years ago that I cut my copywriting teeth working for the Cabinet Office on the Government’s UK Online campaign. Which included a memorable all-nighter at the infamous Cobra (emergency) press office.
Now we’re coming full circle…
I’m thrilled to announce that Inkspiller has just been accepted on to the...Read More
Do you remember Amadeo De Jesús, the 66 year old beekeeper from El Salvador?
Back in February 2016 we helped to lend him $1,100 via Kiva.org, the site we use to make our monthly ‘loans that change lives’, in order to purchase more equipment and boxes to house his hives. (If you missed it, you can read his storyRead More