After working with Anna, we’re confident in who we are and how to talk about ourselves. We have messaging we can copy and paste to the point where could write 20 tenders in one go if we had to.
Lauren Martin
Director - Things Made Public
Daniel Wigham
Strategy Lead at StudioXAG
We'll unpick your positioning then put it back together stronger
Using methods honed over working with 420 brands, I'll help you unpack, distil and solidify your positioning into messaging you love and copy that generates leads.
Your personas
Connect with your ideal client’s reality and centre them in your content.
Your POV
Elevate how you talk about the problems you solve and why.
Your personality
Give clients a feel for who you are with a tone of voice that reflects your brand.
Your proof
Make your message believable with trust signals and authority-building proof.
Your process
Start the sales process sooner by inspiring and educating in your copy.
Your performance
Land the lead by designing content to improve conversions, experience and SEO.
Get an unmissable message you love
Let's chat
Ideal clients incoming
Step 1: Get ultra-clear on who you are
We'll kick-off with a fast, affordable Message Map process that gets to the heart of who you are, with a strategy on how to explain it powerfully.
Step 2: Explain it so clients act on it
Once you get your strategy, you can implement it yourself or put the cost towards working with me. You'll get 2-3 options for projects that fit your goals, your budgets and your timelines.
From MVP to all-bells-and-whistles
Once you get your strategy, you can implement it yourself or pick between 2-3 options on how we can work together to execute it. Here are a few typical options.
Want to make your message unmissable? You’ll get a choice of big idea headlines and up to 3 pages of web copy. This is an instant sharpener ideal for small agencies with one round of amends for fast turnaround.
Time commitment from you: 4 hours
Delivery time: 5-7 days
Ready to relaunch like you mean it?
You’ll also get a messaging framework and playbook with copy you can repurpose, including elevator pitch, USPs & key messages. You’ll also get content, e.g. web copy, that speaks to your ideal client, and that they’ll act on.
Time commitment from you: 6 hours
Delivery time: 14 days
Have multiple audiences across multiple markets? Following a deep-dive research process you'll get a messaging framework you can use to guide your marketing. You'll also get et new copy, content guidelines, custom AI and team training to help bake your proposition into all you do, making every marketing piece bigger than the sum of its parts.
Time commitment from you: 10 hours
Delivery time: 28 days
Copy can do the pitching for you
Hear from others how the right message can power your marketing
I love the energy you brought to our messaging and the way it has shifted how we talk about our offer
Mari Darlison
MD/Creative Strategist at Mash
When it comes to writing copy that compels your customers to act – Anna is the master
Mark Sampson
Managing Partner at Beliyf
Anna is fantastic at her craft and articulated beautifully our challenges with different audiences, being first to market, and multiple USPs— all in the most perfect way.
Fiona Grindlay-Kuzian
Head of Marketing at Activistic
Finally be able to explain your big idea in 5 words or less
After we've worked together, you'll have a core ownable idea you can explain in five words or less.
If you need it, you’ll also get key pages for your existing site to help attract ideal clients immediately. Plus, you get a playbook that your team can paste everywhere and optional content marketing to help attract leads.
You can add on powerful content marketing tools
Optional content guidelines, an AI trained in your voice and team training can help bake your proposition into every proposal and piece of content, making every marketing piece bigger than the sum of its parts.
You'll have messaging you feel proud to share
Great copy is co-created, and we’ll craft yours together so you can explain your value in a way that you can confidently stand behind. There’ll be nothing to memorise, and it will be easy to share so your marketing never feels like marketing.
Recently been through a positioning process? Perfect.
The higher your expertise, the better the results you’ll get.
Who is this for?
The Message Map process designed for founders with strong positioning, who struggle to articulate it. You're running a small team, typically an agency or consultancy, from 2 to 30 people. You have been around for several years but may now be pivoting. You have proven results and a unique approach, but even if you've gone through a positioning process, you're still not happy with your messaging or copy. The likelihood is that it's 80% there, and it might just be missing that certain something to make it sing, and land with ideal clients.
Who is it not for?
It’s not as well suited for:
- Early-stage businesses that are still proving their approach
- Larger organisations, with multiple stakeholders - you need a custom solution
Having worked with everyone from freelancers to some of the world's largest enterprises, I can design a process to help you, or help you find another expert. So feel free to book a chat!
How many people can be involved in the process?
The process is designed for the core leadership team, but I could extend this to include more team members on request. Book a call to chat it through.
We’ve worked on this stuff before, why is your process any different?
Most of my clients have spent a lot of time on positioning, many have even hired a copywriter already, yet their messaging still doesn't sound right.
There will be a reason why it's not working. I'll use deep listening, intuition and expertise to help you see what's missing and reveal things you haven’t yet considered.
With live writing and editing sessions, we'll co-create it together so you get messaging and copy that you can truly own and your ideal clients deeply connect with.