Anna understood exactly who we are, solidifying and distilling this into beautiful copy. Our whole team now explain what we do in the same way. Even potential clients repeat it back to us.
Daniel Wigham
Strategy Lead at StudioXAG
Everyone struggles to tell their own story
Hey, I’m Anna McLoughlin, a positioning and messaging expert, and a qualified therapist, with a knack of drawing out ideas from others. In over 20 years in the agency world, I’ve seen how hard it is for creatives and strategists to do for themselves what they find so easy for clients. And what a barrier to growth this can become. That’s why I’ve made it my life’s mission to solve this.
“When it comes to articulating challenging propositions, Anna is unequivocally my first choice. No matter the complexity of a topic, the size of the task or the deadline, she delivers quality copy that strikes the right tone and always exceeds expectations”
Nadine Clarke
Strategy Partner at Tangent / BIMA 100
Bottle your brilliance in hours
Step 1: The Brilliance Blueprint
You’ll first have a workshop to surface your brilliance. I'll translate that into a clear plan for ownable messaging. We’ll finalise it. I’ll create messaging ready for us to review at the start of a Brilliance Day.
Step 2 : The Brilliance Day
Morning: We'll refine, distil, validate, and shape your core messages.
Afternoon: You finish the day with a complete Playbook full of sharp clear messaging that does the selling for you.
Curious if this is a fit for you?
Book a 20-min fit callGreat results for smart people
Hear from others how the right messaging and copy can power your relaunch.
“A fun process. Stellar results”
The process we went through with Anna allowed us to understand who we really are, helped develop a brand personality we didn’t realise we had and our clients love. The process was fun and the results stellar.
Jon Darke
Director at Every Interaction
“Clear, sharp and scalable”
Our new messaging is clear, sharp and scalable. It adds so much personality and depth to our website and the whole team loves it!
Alek Rokicki
Director at We Design
“We’re clear on our focus now”
We wanted a better way to describe what we did, that was more focused on the problems we solved. The process uncovered that we had a deeper problem and helped us get clear what we wanted to focus on as a company
Dan Gent
Co-founder at Lighthouse London