Your message can be your superpower

Hi, I’m Anna McLoughlin and I’ve been lucky to work with incredible people in over 50 agencies and 420 companies (micro, mid-sized, and mega). I’ve noticed that no matter how good you are at what you do, it’s hard to explain why.

The irony is that you find it easy to do it for others. But you can’t find the right words to express what makes your work unique.

Almost everyone struggles with this, but in this attention-deficient world, your dreams depend on solving it.

I hate to see brilliant people held back because their message gets lost in translation. That’s why I’ve made it my life’s mission to help them overcome it.

From age 7, I knew I wanted to spend my life turning ideas into words. I'm proud to have made a living as a copywriting partner to agencies and consultants for 20 years now, working on every type of creative project imaginable.

But as much as I love to write, I get a buzz from co-creating copy even more.  

As well as a writer, I'm a qualified therapist, mum of 2 teenagers, a grey tabby and a chocolate labrador, and I love working with smart people to take their work to another level.