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Free thinking

Help yourself to some bigger picture perspectives or tiny, practical how-to's.

Categories

Content Marketing
Marketing
Brand Personality
Brand Positioning
Brand archetypes
Copywriting Strategy
Brand Strategy
Copywriting

Don't Let Your Brand Values Be Blah

Is it just me, or do all brands have a variation of the same five blah brand values? Here's a better way to define yours.

How To Get the Gold Out of Your Brain and Into Content That Converts

The art of copywriting is the ability to let your thoughts flow uninterrupted on to the page. Here's what to do if it isn't flowing for you.

One Mistake That Makes Ideal Clients Overlook You

The more advanced the marketing team, the more nuanced your messaging needs to be. Sounds simple, but it's easy to forget.

Is It a Messaging Problem. Or a Leadership Problem?

A common reason that agencies can't get aligned around a core message is because they can't get aligned with one another.

One Offer. One Audience. 1KO.

The best way to pivot your agency? One clear offer. One clear audience. One killer outreach strategy.

You Might Not Have Writer's Block

If you're not sure who your ideal clients are, or why they'd choose you over any other agency, you won't be able to write clear copy.

How to Validate Your Value Prop in 5 seconds

Not sure if your value prop makes sense? Here's a simple way to test it. And how it helped me see what was (not) staring me in the face.

How to Create a Verbal Identity Moodboard

How to use archetypes, interviews and aha moments to write copy that sounds like you.

One Thing Your Copy Is Missing That Loses You Leads

I can tell you right now, without even looking at your agency website, one thing you’re missing in your copy that is losing you leads.