I can tell you right now, without even looking at your LinkedIn profile or your agency website, one thing you’re missing in your copy that may be losing you leads:
You are not talking about benefits enough.
And that's because the benefits are just so glaringly obvious to you that you forget they may not be obvious to everyone else.
I know I’m guilty of this, too. It’s a by-product of being so close to your work that you forget how others see it.
Some examples I’ve seen recently:
“Our team have two decades of experience”
"We’ll help you deliver faster”
“Future-proof your brand”
All of which sounds great, but so what?
Sure, we can guess the ultimate benefit here, but you want to avoid potential clients having to guess.
You do not want them to have to wonder why what you’re saying matters. Because if they pause to think, you risk losing them to a distraction.
You always need to help clients understand why your work matters, even when you think you don’t!
Every time you say something like “deliver faster”, you must add the benefit or the ‘so that’:“Helping you deliver faster so that you can reach your customers before the competition”.
Keep joining the dots, and you can keep people nodding so they’re more likely to act when you serve up a CTA.
Make them think, “So what?’” and they’ll be less likely to act on that CTA, potentially losing you the lead.
Of course, you must also share the benefits your ideal clients actually want!
If you’re unsure you’re doing that, you may have more problems than vague messaging.
