Brand Strategy
Don't Let Your Brand Values Be Blah
Is it just me, or do all brands have a variation of the same five blah brand values? Here's a better way to define yours.
Is It a Messaging Problem. Or a Leadership Problem?
A common reason that agencies can't get aligned around a core message is because they can't get aligned with one another.
Use Nostalgia to Build Your Brand, Even If You're A Start-Up
Even if your brand is new, you can still use nostalgia to hook customers.
What Makes You Different? Go Fight For It
What you fight for can be the only difference you can defend.
Electric Eel or Glitterati? How To Come Up With a Brand Name
How do you come up with the right brand name? Click here and I'll tell you.
How To Create Your Own Catchy Headline Library, Plus 21 Bonus Prompts.
How to Create your Own Catchy Headline Library
Star Wars, Socialism and 7 Brand Storytelling Prompts
Storytelling is the number one way to build an innovative business- I explain how and why, with 7 prompts to get you started.
How To Bottle Your Brilliance With Creative Workshops
Here's the first in our new series on running creative workshops- with some powerful resources to get you started right away.
How To Run A Brand Archetypes Workshop Without Inciting Mutiny
Understanding which archetype your brand represents can give you clarity on who you are and what you stand for.