After working with Anna, we’re confident in who we are and how to talk about ourselves. We have messaging we can copy and paste to the point where could write 20 tenders in one go if we had to.
Lauren Martin
Director - Things Made Public
Daniel Wigham
Strategy Lead at StudioXAG
We'll unpick your positioning then put it back together stronger
Using methods honed over working with 420 brands, I'll help you unpack, distil and solidify your positioning into messaging you love and copy that generates leads.
Your personas
Connect with your ideal client’s reality and centre them in your content.
Your positioning
Elevate how you talk about the problems you solve and why.
Your personality
Give clients a feel for who you are with a tone of voice that reflects your brand.
Your proof
Make your message believable with trust signals and authority-building proof.
Your process
Start the sales process sooner by inspiring and educating in your copy.
Your performance
Land the lead by designing content to improve conversions, experience and SEO.
Distil your strengths in an Epiphany Session
Get clarity
Aha moments incoming
Step 1: Book an Epiphany Session
We start with an affordable, epiphany-packed workshop to align everyone around a message you and your clients connect with. You'll receive an insight-packed strategy for copy that will amplify the results of all your marketing.
Step 2: Choose your own adventure
Once you get your strategy, you can implement it yourself or put the cost towards working with me. You'll get 2-3 options for fast action projects that fit your goals, your budgets and your timelines.
From MVP to all-bells-and-whistles
Once you get your strategy, you can implement it yourself or pick between 2-3 options on how we can work together to execute it. Here are a few typical options.
Short on time and on a budget? Let's refine your current site or copy for UX, connection and conversion. I'll cut, tweak, and optimise so every word pulls its weight.
Time commitment from you: 4 hours
Delivery time: 7 days
ex VAT
*cost of the strategy applied to this
Ready to relaunch like you mean it? Get a playbook with messaging you can repurpose over and over, including tagline, brand story, elevator pitch and key messages. You’ll also get 4-5 key pages of web copy to attract ideal clients immediately.
Time commitment from you: 6 hours
Delivery time: 14 days
ex VAT
*cost of the strategy applied to this
Want to empower your marketing team? Get your playbook and web copy, plus content guidelines, custom brand voice AI, and team training to help bake your proposition into all you do, making every marketing piece bigger than the sum of its parts.
Time commitment from you: 10 hours
Delivery time: 28 days
ex VAT
*cost of the strategy applied to this
Copy can do the pitching for you
Hear from others how the right message can power your marketing
I love the energy you brought to our messaging and the way it has shifted how we talk about our offer
Mari Darlison
MD/Creative Strategist at Mash
When it comes to writing copy that compels your customers to act – Anna is the master
Mark Sampson
Managing Partner at Beliyf
Anna is fantastic at her craft and articulated beautifully our challenges with different audiences, being first to market, and multiple USPs— all in the most perfect way.
Fiona Grindlay-Kuzian
Head of Marketing at Activistic
You'll be able to explain your big idea in 5 words or less
At the end of the project you'll have a core ownable idea you can explain in a few words.
You'll then get a playbook with copy your team can paste everywhere, and key pages of copy for your existing site to help attract ideal clients immediately.
You can add on powerful content marketing tools
Optional content guidelines, an AI trained in your voice and team training can help bake your proposition into every proposal and piece of content, making every marketing piece bigger than the sum of its parts.
You'll have messaging you feel proud to share
Great copy is co-created, and we’ll craft yours together so you can explain your value in a way that you can confidently stand behind. There’ll be nothing to memorise, and it will be easy to share so your marketing never feels like marketing.
Recently been through a positioning process? Perfect.
The higher your expertise, the better the results you’ll get.
Who is the workshop for?
The workshop is designed for small teams, typically agencies or consultancies, from 2 to 30 people who have been around for several years but may now be pivoting. You have proven results and a unique approach, but even if you've gone through a positioning process, you're still not happy with your messaging or copy. The likelihood is that it's 80% there, and it might just be missing that certain something to make it sing, and land with ideal clients.
Who is it not for?
It’s not as well suited for:
- Early-stage businesses that are still proving their approach
- Larger organisations, with multiple stakeholders - you need a custom solution
Having worked with everyone from freelancers to Facebook, I can design a process to help you, or help you find another expert. So feel free to book a chat!
Do we need a workshop if we’ve already written a brief?
Possibly not, although if you decide it's valuable after we've talked, this part of the process is essentially free as the cost of the workshop + strategy is put towards the project fee.
We’ve worked on this stuff before, why is your process any different?
Most of my clients have spent a lot of time on positioning, many have even hired a copywriter already, yet their messaging still doesn't sound right.
There will be a reason why it's not working. I'll use deep listening, intuition and expertise to help you see what's missing and reveal things you haven’t yet considered.
With live writing and editing sessions, we'll co-create it together so you get messaging and copy that you can truly own and your ideal clients deeply connect with.