Brand Personality
Don't Let Your Brand Values Be Blah
Is it just me, or do all brands have a variation of the same five blah brand values? Here's a better way to define yours.
How To Get the Gold Out of Your Brain and Into Content That Converts
The art of copywriting is the ability to let your thoughts flow uninterrupted on to the page. Here's what to do if it isn't flowing for you.
You Might Not Have Writer's Block
If you're not sure who your ideal clients are, or why they'd choose you over any other agency, you won't be able to write clear copy.
How to Create a Verbal Identity Moodboard
How to use archetypes, interviews and aha moments to write copy that sounds like you.
Use Nostalgia to Build Your Brand, Even If You're A Start-Up
Even if your brand is new, you can still use nostalgia to hook customers.
What Makes You Different? Go Fight For It
What you fight for can be the only difference you can defend.
Electric Eel or Glitterati? How To Come Up With a Brand Name
How do you come up with the right brand name? Click here and I'll tell you.
26 Vanilla, Vague and Overused Words That Weaken Your Web Copy
These 26 words and phrases are so vague, overused or vanilla that they will not do your organisation justice and worse, may even prompt pote
Star Wars, Socialism and 7 Brand Storytelling Prompts
Storytelling is the number one way to build an innovative business- I explain how and why, with 7 prompts to get you started.