Copywriting
How To Do Brand Language Like Jamie Oliver
Discover how to build a language lexicon of unusual and interesting words to help your brand stand out.
The 3-Word Formula For Writing Anything
How do you write more clearly and concisely? Use this simple copywriting formula.
How To Use Empathy Mapping To Step Into Your Customer's Shoes
Need to understand your customer better, creating more meaningful work or more persuasive words? Try Empathy Mapping.
The #1 Rule of Copywriting (It's Not About Writing At All...)
The Number One Rule of Copywriting is not even about writing at all.
The Real Secret to Overcoming the Curse of Knowledge
It may seem counterintuitive but the more you know about something, the harder it is to communicate it clearly. So how do you overcome it?
Three Scripts to Trigger a Tidalwave of Testimonials
Could you use more customer reviews? Make sure you don't ask the wrong way and use these 3 scripts to trigger a tidalwave of testimonials.
Anyone Can Write Stuff. Not Everyone Can Be a Copywriter
Anybody can just open a Google doc and start typing. Set up a WordPress blog, or a Tumblr page and start blogging. Anyone can just write stu
How to Get A Gold Dust Testimonial in Two Minutes [Free Template]
Years and years ago I shared scripts to trigger a “Tidalwave of Testimonials” by asking clients for their valuable feedback.