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Brand Personality

Are you a 'Hero' Brand? Read on and Save the Day!

Welcome to the next installment in a series where we'll be sharing examples of archetypes in branding and showing you how to use them.

Feel The Love...How to Express the Lover Brand Archetype

Welcome to the next installment in a series where we'll be sharing examples of archetypes in branding and showing you how to use them.

Are you a 'Ruler' Brand? Here's How To Be The Boss

Welcome to the next installment in a series where we'll be sharing examples of archetypes in branding and showing you how to use them.

Are you a 'Sage' Brand? Learn How to Share Your Wisdom

Welcome to the next installment in a series where we'll be sharing examples of archetypes in branding and showing you how to use them.

Are you a 'Rebel' Brand? Make Some Trouble!

Welcome to Part 5 in a series where we'll be sharing examples of archetypes in branding and showing you how to use them.

Are you a 'Jester' Brand? Act Like It!

Welcome to Part 5 in a series where we'll be sharing examples of archetypes in branding and showing you how to use them.

Are you a ‘Creator’ Brand? Learn How to Express Yourself

Welcome to Part 4 in a series where we'll be sharing examples of archetypes in branding and showing you how to use them.

Are you a caregiver brand? Show some heart

Welcome to Part 3 in a series where we'll be sharing examples of archetypes in branding and showing you how to use them.

Are you a Creator? A Magician? Or a Sage? Part 2 of the Archetypes Series

Welcome to Part 2 in a series where we'll be sharing examples of archetypes in branding and showing you how to use them.