Brand Personality
Why Personality is Everything in Business. Part 1 of the Archetypes Series
Welcome to Part 1 in a series where we'll be sharing examples of archetypes in branding and showing you how to use them.
Why You Need a Why Not, Not Just a Why
If there’s one tip I can people for differentiating your business, it’s this: don’t focus on your service first.
Figure Out Who You Are. Do It On Purpose
In 2015, I decided to really niche down from general copywriter to brand messaging specialist.