Copywriting Strategy
You Can't Read The Label From Inside The Jar: A Simple Way To Test Your Message
Take a look at your website homepage. Does it really bottle your brilliance?
Why You Need a Why Not, Not Just a Why
If there’s one tip I can people for differentiating your business, it’s this: don’t focus on your service first.
How to Get A Gold Dust Testimonial in Two Minutes [Free Template]
Years and years ago I shared scripts to trigger a “Tidalwave of Testimonials” by asking clients for their valuable feedback.