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Free thinking

Help yourself to some bigger picture perspectives or tiny, practical how-to's.

Categories

Content Marketing
Marketing
Brand Personality
Brand Positioning
Brand archetypes
Copywriting Strategy
Brand Strategy
Copywriting

Are you a 'Rebel' Brand? Make Some Trouble!

Welcome to Part 5 in a series where we'll be sharing examples of archetypes in branding and showing you how to use them.

Are you a 'Jester' Brand? Act Like It!

Welcome to Part 5 in a series where we'll be sharing examples of archetypes in branding and showing you how to use them.

Are you a ‘Creator’ Brand? Learn How to Express Yourself

Welcome to Part 4 in a series where we'll be sharing examples of archetypes in branding and showing you how to use them.

Are you a caregiver brand? Show some heart

Welcome to Part 3 in a series where we'll be sharing examples of archetypes in branding and showing you how to use them.

Are you a Creator? A Magician? Or a Sage? Part 2 of the Archetypes Series

Welcome to Part 2 in a series where we'll be sharing examples of archetypes in branding and showing you how to use them.

Why Personality is Everything in Business. Part 1 of the Archetypes Series

Welcome to Part 1 in a series where we'll be sharing examples of archetypes in branding and showing you how to use them.

The Real Secret to Overcoming the Curse of Knowledge

It may seem counterintuitive but the more you know about something, the harder it is to communicate it clearly. So how do you overcome it?

Three Scripts to Trigger a Tidalwave of Testimonials

Could you use more customer reviews? Make sure you don't ask the wrong way and use these 3 scripts to trigger a tidalwave of testimonials.