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How To Use Empathy Mapping To Step Into Your Customer's Shoes
Need to understand your customer better, creating more meaningful work or more persuasive words? Try Empathy Mapping.
Electric Eel or Glitterati? How To Come Up With a Brand Name
How do you come up with the right brand name? Click here and I'll tell you.
26 Vanilla, Vague and Overused Words That Weaken Your Web Copy
These 26 words and phrases are so vague, overused or vanilla that they will not do your organisation justice and worse, may even prompt pote
The 3-Word Formula For Writing Anything
How do you write more clearly and concisely? Use this simple copywriting formula.
Why The Language Of Brexit Has Framed The Argument From The Start
With the term 'Brexit' being used interchangeably to describe the poll itself as well as the Leave campaign, as a nation we’ve been weighted
How To Create Your Own Catchy Headline Library, Plus 21 Bonus Prompts.
How to Create your Own Catchy Headline Library
How To Do Brand Language Like Jamie Oliver
Discover how to build a language lexicon of unusual and interesting words to help your brand stand out.
What If You Haven’t Found Your Brand Archetype Yet? The Final Part Of Our Series
Welcome to the final post in a series where we've been sharing examples of archetypes in branding and showing you how to use them.
Go Boldly and Evoke The Explorer Brand Archetype
Welcome to another installment of a series where we'll be sharing examples of archetypes in branding and showing you how to use them.