Categories
How to Validate Your Value Prop in 5 seconds
Not sure if your value prop makes sense? Here's a simple way to test it. And how it helped me see what was (not) staring me in the face.
How to Create a Verbal Identity Moodboard
How to use archetypes, interviews and aha moments to write copy that sounds like you.
One Thing Your Copy Is Missing That Loses You Leads
I can tell you right now, without even looking at your agency website, one thing you’re missing in your copy that is losing you leads.
Figure Out Who You Are. Do It On Purpose
In 2015, I decided to really niche down from general copywriter to brand messaging specialist.
How to Get A Gold Dust Testimonial in Two Minutes [Free Template]
Years and years ago I shared scripts to trigger a “Tidalwave of Testimonials” by asking clients for their valuable feedback.
Seven Things You Must Share On Your About Page
Get your About page copy right and you’re guaranteed to drive more leads and more growth.
You Can't Read The Label From Inside The Jar: A Simple Way To Test Your Message
Take a look at your website homepage. Does it really bottle your brilliance?
Bottle Your Brilliance. Get More Clients
The sad fact about designers, copywriters and creatives is that we’re not always that good at doing for ourselves what we do so well for our
It Aint What You Do. It's The Way That You Do It.
Bottling your brilliance and differentiating your business isn’t just about what you do or why you do it. It’s also about HOW you do it.