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Figure Out Who You Are. Do It On Purpose
In 2015, I decided to really niche down from general copywriter to brand messaging specialist.
How to Get A Gold Dust Testimonial in Two Minutes [Free Template]
Years and years ago I shared scripts to trigger a “Tidalwave of Testimonials” by asking clients for their valuable feedback.
Seven Things You Must Share On Your About Page
Get your About page copy right and you’re guaranteed to drive more leads and more growth.
You Can't Read The Label From Inside The Jar: A Simple Way To Test Your Message
Take a look at your website homepage. Does it really bottle your brilliance?
Bottle Your Brilliance. Get More Clients
The sad fact about designers, copywriters and creatives is that we’re not always that good at doing for ourselves what we do so well for our
It Aint What You Do. It's The Way That You Do It.
Bottling your brilliance and differentiating your business isn’t just about what you do or why you do it. It’s also about HOW you do it.
Should You Niche Your Brand, Or Not?
In our experience, nobody really wants to pick a niche for their business or brand.
Why You Need a Why Not, Not Just a Why
If there’s one tip I can people for differentiating your business, it’s this: don’t focus on your service first.
Eight Questions To Uncover The Superpowers You Didn't Realise You Had
What do you take for granted, that you can do freakishly well?